MixLuv – Social Music Collaboration Platform

Project Overview

MixLuv was a social platform built for musicians, songwriters, and audio engineers to create, collaborate, and discover new music together. As a founder and Chief Creative Officer, I led the creative vision and personally executed the product design from the earliest concept sketches through to a pixel-perfect, production-ready build.

The goal was to create a platform that felt as cool and intuitive as the tools musicians already love — merging the discovery of Spotify with the creative workflow of Ableton, wrapped in a visually rich, performance-driven interface.

Client

Mixluv / Notes to the Soul

Role

Visual Designer / Lead UX Designer

Deliverables

•Visual Design
•Interaction Design
•UX architecture & flow design
•Brand identity and design system
•Motion and micro-interaction design
•Product strategy & creative direction
•Figma
•Adobe Creative Suite

The Challenge

Musicians often collaborate through disconnected tools: emailing files, messaging through social apps, and sharing links across platforms. There was no single, centralized hub for managing projects, discovering collaborators, and showcasing work.

Our challenge was to design a product that captured the spirit and creativity of making music while providing a powerful, professional-grade platform that users could rely on daily something that felt as exciting as Spotify but as functional as leading DAWs and music creation software.

My Role

As Founder and Chief Creative Officer, I led the creative and product direction from concept through execution:

Defined the brand strategy, identity, and tone of voice
Designed the end-to-end UX/UI for the platform
Led research into musician workflows and social engagement patterns
Oversaw product design, marketing visuals, and launch materials
Collaborated with engineering to ensure the vision translated seamlessly into the live experien

Design Approach

Our approach centered on merging the energy of music culture with usability and clarity.

Home & Onboarding

A bold, visually immersive landing experience introducing the platform’s purpose — a space to connect, collaborate, and share creativity.

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Project Dashboard

A hub for discovering music projects, tracking open collaborations, and viewing active sessions by genre and artist.

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Project Detail Page

A deeper view into individual projects, showing collaborators, track progress, and open roles for musicians to join, designed to make remote collaboration feel tangible and connected.

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The dark, cinematic UI and minimalist design language helped the product feel cool, creative, and professional, reflecting the emotional energy of music creation.

Outcomes

MixLuv gained early traction among independent musicians and producers for its unique combination of collaboration tools and discovery features.

Key outcomes included:

Established a distinct brand identity that resonated with a creative audience
Delivered a production-ready MVP that demonstrated clear user value
Attracted early partnerships and community engagement from artists and producers

The project proved how thoughtful design can translate creative culture into digital form, blending inspiration and function in a way that feels human and alive.