AccessNet: Salesforce Integrated Call Center

Project Overview

Northwell Health’s call center operations were fragmented across multiple tools and workflows, making it difficult for agents to deliver a seamless patient experience. In partnership with Salesforce consultants, we designed AccessNet, a centralized platform built on Salesforce Service Cloud. The goal was to create a patient-first experience that empowered call center agents to deliver faster, more personalized service while unifying Northwell’s many systems into a single, intuitive platform.

Client

Northwell Health / Salesforce

Role

Senior UX Designer

Deliverables

  • Clinical workflow insights
  • Executive presentation design
  • Agent dashboard and workflow designs
  • Service blueprints for system integration
  • High-fidelity Salesforce Service Cloud prototypes
  • Stakeholder alignment and iteration
  • Salesforce Lighting Design System
  • Tools: Figma, Adobe Suite

The Challenge

Agents were juggling multiple systems and data sources during each call, which slowed response times and made it harder to personalize interactions. Leadership knew transformation was needed but lacked a clear vision of how Salesforce could serve as the backbone for a smarter call center. The challenge was to define that vision, demonstrate its value, and design an integrated solution that would scale across the enterprise.

Design Approach

The design focused on simplifying the agent experience while keeping patients at the center:

Front Desk Dashboard

A homepage showing schedules, appointment capacity, open cases, and real-time metrics.

Front Desk Dashboard

Patient Overview Screen

A consolidated patient profile with key identifiers, recent encounters, open referrals, and quick actions.

Patient Overview Screen

Access Specialist Dashboard

A role-based view highlighting productivity metrics, case performance, sentiment scores, and task adherence.

Access Specialist Dashboard

Service Blueprints

Illustrated how AccessNet’s tools and workflows connected across Northwell’s systems, ensuring alignment between technology, people, and processes.

Service Blueprints

Let's Create Something Cool

Ready to create experiences that users love and trust? Let's discuss how I can help your team push the boundaries of what's possible.

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