About
Strategic UX Design Leader

Crafting Digital Experiences That Drive Impact

I’m a creative leader driven by visual storytelling, human-centered design, and the belief that great experiences should feel as intuitive as they look. I’ve led design across healthcare, entertainment, and consumer brands, bridging business goals with brand-aligned digital solutions. From shaping UX strategy and presenting to stakeholders, to building design systems and mentoring teams, I bring a balance of clarity, creativity, and leadership. My background as a drummer, visual artist, and former agency founder adds a creative rhythm that informs how I lead, solve, and design.

Whether I’m working with cross-functional teams, guiding a product vision, or developing brand systems, I lead with design thinking, strategic insight, and a hands-on creative approach. Let’s connect if you're building something that needs clarity, creativity, and a point of view.

Core Expertise
UX StrategyProduct Design LeadershipHuman-Centered DesignDesign Systems ArchitectureVisual Design & StorytellingInteraction DesignCreative DirectionCross-Functional CollaborationAgile UX & Design SprintsStakeholder CommunicationTeam Leadership & MentorshipBrand Experience DesignHealthcare UXData VisualizationGenerative AI for UXAgentic AI WorkflowsPrompt EngineeringVibe CodingJourney MappingPrototyping & WireframingExecutive PresentationDesign Thinking FacilitationEmotional IntelligenceExperience InnovationStrategic Problem Solving

Let's Create Something Cool

Ready to create experiences that users love and trust? Let's discuss how I can help your team push the boundaries of what's possible.

tommy@soulnyc.com LinkedIn