Reactive vs Creative
Reactive vs Creative
/ March 10, 2015 0 COMMENTS
It was recently pointed out to me by my friend Christen that the words Creative and ...
Too Much Of A Good Thing
Too Much Of A Good Thing
/ February 8, 2015 1 COMMENTS
As the resident marketing expert on Science Channel’s new series All American Makers, I get to review and give my opinion on different products and inventions that are being presented ...
Me on TV – All American Makers
Me on TV – All American Makers
/ January 21, 2015 0 COMMENTS
After receiving a very random call on my business line last year, I found myself 2 days later on set at a studio in Brooklyn shooting a brand new series for the Science Channel, called ...
Mine
Mine
/ June 27, 2013 0 COMMENTS
In moments of inspiration, when an idea strikes us, one of the immediate reactions we have is to take complete ownership of it,  to protect it. We quickly do a search for the .com ...
Focus
Focus
/ June 16, 2013 0 COMMENTS
The length of the average movie shot was at one time 28 seconds long. In recent years, it should come as no surprise that it’s now near 2 seconds. Our attention spans have been ...
The Perception Gap
The Perception Gap
/ June 7, 2013 1 COMMENTS
What we see, the physical and tangible, is typically what informs our decisions. Whether or not we like a person or relate to them can be decided in a split second simply because of ...
The Greatest Story Never Told
The Greatest Story Never Told
/ June 5, 2013 0 COMMENTS
From the time we were little children, the stories our parents or teachers would tell us were our window to the world outside of ourselves.  We could travel far beyond the security of ...
Social Media doesn’t work.
Social Media doesn’t work.
/ May 28, 2013 0 COMMENTS
I know I’ll tick off quite a few people when I say this, and amuse a whole bunch of you as well. The simple truth is that Social Media doesn’t work. Social Media is ineffective, ...
The Same, But Different.
The Same, But Different.
/ May 24, 2013 1 COMMENTS
The King and Ronald McDonald. Theses characters are branded deeply into into the hide of our cultural sub-concious. If asked to draw them on paper, sight unseen, I’d venture to ...
Maybe You’re Crazy
Maybe You’re Crazy
/ January 16, 2013 2 COMMENTS
Let’s face it. We’re set in our ways. Theres a comfort zone that all businesses fall into. Doing the same type of work or working with the same type of clients. It’s ...
Hopelessly devoted to who?
Hopelessly devoted to who?
/ January 4, 2013 0 COMMENTS
As we all settle into the first few days back to work after the holidays and the sleepy beginnings of 2013, the ideas we all have of what we’ll do different or better this year ...